You may not be able to change the direction of the wind, but by frequently adjusting your sails, you can arrive at your destination.
Those who would acquire a following must speak the language of their followers. Those who would be loved must become the imagined lover of their beloved. Those who would prosper must bend with the pressures of the world. In matters of principle, stand firm; in matters of style and taste, swim with the current.
In the affairs of humanity, change is constant, and old ideas are continually discarded in favor of new ones. Only by being adaptable to the demands of the time can a great leader emerge. Only by adjusting to changing circumstances can one prosper in the world of commerce. Remain flexible, and you will gain the confidence of those around you. Bend and you shall not break.