the full book name is The E-Myth (Revisited) – Michael E. Gerber.
by far it’s a good book, better than normal book about business can tell you.
in the book if you want only the conclusion the first chapter is told everything you need to know about the whole book. but the rigid reason is in.
the following paragraph is copied from book itself. all credit still of the owner and I hereby never claim other ways.
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IDEA #1 There is a myth in this country—I call it the E-Myth—which says that small businesses are started by entrepreneurs risking capital to make a profit. This is simply not so. The real reasons people start businesses have little to do with entrepreneurship. In fact, this belief in the Entrepreneurial Myth is the most important factor in the devastating rate of small business failure today. Understanding the E-Myth, and applying that understanding to the creation and development of a small business, can be the secret to any business’s success.
IDEA #2 There’s a revolution going on today in American small business. I call it the Turn-Key Revolution. Not only is it changing the way we do business in this country and throughout the world but it is changing who goes into business, how they do it, and the likelihood of their survival.
IDEA #3 At the heart of the Turn-Key Revolution is a dynamic process we at E-Myth Worldwide call the Business Development Process. When it is systematized and applied purposely by a small business owner, the Business Development Process has the power to transform any small business into an incredibly effective organization. Our experience has shown us that when a small business incorporates this process into its every activity and uses it to control its destiny, that company stays young and thrives. When a small business ignores this process—as most unfortunately do—it commits itself to Management by Luck, stagnation, and, ultimately, failure. The consequences are inevitable.
IDEA #4 The Business Development Process can be systematically applied by any small business owner in a step-by-step method that incorporates the lessons of the Turn-Key Devolution into the operation of that business. This process then becomes a predictable way to produce results and vitality in any small business whose owner is willing to give it the time and attention it requires to flourish.
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in short
idea 1 told you that normally you are 3 personal characters in a person; entrepreneur, manager, and technician.
idea 2,3,4 turn key business or prototyping is the way of try to make everything in your business systematic. you work as is you are the model creator try to do the process instead of products yourself. you cook all the process in the way that simplified and standardized that everyone can follow. and the successful of your business depending on that with or without you after you finished.
for more detail. read the whole book may better than must.